Funders want to know how your program will continue once their funding ends.
We all know the program will continue with more funding. Funders want to know your plan to ensure more money is raised. They want to see a solid and innovative plan that matches the capacity of your organization.
Raising money through grants, individual donations, and events is a good start, but consider some other options and ways to frame the options:
And there is another way to answer the sustainability question and it is around program legacy, check out my blog from February 2016, hence the part II.